Most MSP software pricing pages end in "Contact us." That's a choice, and it's worth understanding what it costs you before you start evaluating.
This is what the main categories actually cost in October 2026, which vendors publish real numbers, and how the two pricing models — per technician and per endpoint — change the total as you grow.
A caveat up front: list prices move, and what a vendor quotes you may differ from what's on the page. Everything below is dated, and you should check before budgeting.
The two pricing models, and why it matters
Almost every MSP tool prices one of two ways, and the difference compounds.
Per technician. You pay for seats. Endpoints are unlimited or generous. Your bill tracks headcount, so adding 200 devices for a new client costs nothing. Syncro and Atera both work this way.
Per endpoint or per device. You pay for what you manage. Your bill tracks client growth directly. Predictable per-client margin, but the number moves every month and a large client can change your cost base overnight.
Neither is better in the abstract. Per-technician favours MSPs with high device-to-tech ratios — if you're running 1,500 endpoints with four techs, you win. Per-endpoint favours MSPs who are tech-heavy relative to devices, typically those doing more project and consulting work.
The practical question: does your bill grow when you win a client, or when you hire? Match it to whichever you do more often.
PSA and RMM
| Platform | Published price | Model | Notes |
|---|---|---|---|
| Syncro | ~$129/tech/mo (Core, annual), ~$179 (Team) | Per tech | RMM + PSA, unlimited endpoints |
| Atera | ~$129/tech/mo (Pro, annual) | Per tech | RMM + PSA, unlimited endpoints |
| HaloPSA | Per agent, varies with team size | Per agent | PSA only — budget RMM separately |
| ConnectWise PSA | Not published | Quote | Typically annual commitment |
| Autotask | Not published | Quote | Typically annual commitment |
Figures as of October 2026, from vendor pages and third-party comparisons. Verify before you commit.
Two things stand out. Syncro and Atera land in roughly the same place on their entry tiers, and both bundle RMM — so a like-for-like comparison against HaloPSA has to add an RMM licence to the Halo column.
And ConnectWise and Autotask don't publish at all. That isn't an oversight; it's a sales model. Plan for a discovery call, a multi-year term, and a number that depends on how well you negotiate. Budget meaningfully above the per-tech tools.
CRM
Generic CRMs are cheap to start and expensive at scale, because they charge per seat regardless of whether that seat sells.
| Platform | Entry price | Where it gets expensive |
|---|---|---|
| Pipedrive | ~$14/user/mo | Add-ons for proposals and automation |
| HubSpot | Free tier, then ~$20/user/mo | Marketing Hub and tiered feature gates |
| Salesforce | ~$25/user/mo | Realistically $80–165 with the features you'd actually use |
| NeroEngine | $49/mo solo, $99/mo unlimited users | Flat rate — doesn't scale with headcount |
The hidden cost with generic CRMs is not the licence. It's that none of them produce an MSP proposal, so you add a document tool, and then you're maintaining pricing in two systems.
What a 10-person MSP actually spends
Say six technicians, two salespeople, 800 endpoints:
- PSA + RMM: 6 techs × ~$129 = ~$774/month on a per-tech platform. Materially more on ConnectWise or Autotask.
- CRM: 2–8 seats depending on who gets access. $28/month on Pipedrive for two, or $99/month flat on NeroEngine for everyone.
- Quoting/proposals: $0 if it's in your CRM, $50–150/month if it's a separate tool.
- Everything else — documentation, backup, security tooling — is usually the larger number, and out of scope here.
Call it $900–1,200/month for the sales-and-operations stack at that size, before security and backup. If you're being quoted dramatically more, ask what you're getting for it.
On vendors who don't publish
You'll notice the gap in the tables. It's worth being direct about what unpublished pricing means in practice:
- You can't compare without a sales process. Evaluating three vendors costs you three discovery calls before you know whether any are affordable.
- Your price depends on negotiation, not just on what you use. Two MSPs of identical size routinely pay different amounts for the same platform.
- It usually signals annual or multi-year commitment. Which is fine if the fit is right, and expensive if it isn't.
There are reasons vendors do this — genuinely variable deployments, enterprise procurement norms. But for an MSP trying to budget, it's friction, and it's reasonable to weigh that.
We publish ours, including the annual discount and exactly what's in each tier, on our pricing page. That's partly principle and partly practical: our customers price their own services transparently, and it would be odd to ask them to do business any other way.
How to actually evaluate cost
- Model three years, not one. Per-tech and per-endpoint diverge over time, and the cheaper option at today's size often isn't at next year's.
- Count every seat that needs access, including the ones who only look at reports. Per-user pricing punishes visibility, which is how MSPs end up with one shared login and no audit trail.
- Price the gaps. A platform that doesn't quote means a quoting tool. One that doesn't do proposals means a document tool. Add those before comparing.
- Ask about the exit. Export formats and data ownership matter more than any feature, and nobody asks until they're leaving.
Related reading
- The best CRM for MSPs — platform-by-platform, including Syncro, Atera and Halo
- MSP PSA software comparison — where PSA platforms differ
- What CRM does a 2, 10 or 50-person MSP need? — right tool for your stage
- How to price managed services — pricing what you sell, rather than what you buy
Frequently Asked Questions
How much does PSA software cost per endpoint? Most modern PSA platforms don't price per endpoint — Syncro and Atera price per technician with unlimited endpoints. ConnectWise and Autotask quote individually, and the structure varies by deal.
Why don't ConnectWise and Autotask publish pricing? Both sell through a consultative process with negotiated, usually multi-year agreements. Expect a discovery call before a number.
What's the cheapest viable stack for a small MSP? A per-technician RMM+PSA at roughly $129/tech/month, plus a flat-rate sales tool. Under five people that's a few hundred dollars a month for the core.
Is per-technician or per-endpoint better? Per-technician if your device-to-tech ratio is high. Per-endpoint if you're tech-heavy relative to devices. Model both across three years at your expected growth.
Costs are one side of the ledger. MSP benchmarks covers the other — margin, EBITDA and revenue per technician, with the sources that disagree flagged.
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